hi-tec tobacco Black, white and silver electronic cigarettes, battery, two packs and four heatsticks isolated on white. Hi-tech heating system. Close up 34239496 Stock Photo at Vecteezy New generation electronic cigarette, black

* Based on machine-measured data comparing 9 harmful constituents recommended for reduction in cigarette smoke by the WHO measure in smoke of a standard reference cigarette (1R6F) and the vapor from Ploom X Advanced

Our latest public disclosures and investor information Coming soon 2026 First Half Pre-Close BAT publishes its Half-Year Results for the six months to 30 June 2026 on Thursday 30 July at 7am BST

Natasha Lyonne receives support from Lily Tomlin and Melissa Etheridge amid her battle to quit cigarettes: 'You got this' See more Daily Mail on Google - save us as a Preferred Source Natasha Lyonne received kind words from fellow celebs such as Melissa Etheridge and Lily Tomlin as she documented her efforts to quit smoking cigarettes

This includes utilizing advertising tactics and appealing flavors to attract a new generation of nicotine users in an effort to expand and addict its customer base