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Despite this, the use of roll-your-own tobacco is rising worldwide

Understanding the psychology of packaging allows manufacturers to design cartons that resonate with their target demographic strategically.

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For the remaining 49% of market baskets with cigarettes, the other top purchase included: Carbonated soft drinks Energy drinks Popular beer (Bud, Coors, Miller) Bottled water Chocolate bars/packs Smoking accessories Sports drinks RTD iced team Gum Cigars 4.0% - Increase in c-store unit sales of cigarettes in 2015, per IRI Tobacco: What to Watch Smokeless Sales Cigar Sales CMOY Tobacco: Ruth Ann Lilly CMOY Tobacco/OTP: Matt Hieb View the full 2016 Category Management Handbook Members help make our journalism possible