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A young boy described a yellow pack as fun and declared: It makes you feel almost happy by looking at it. It is hard to see children of a similar age enthusing about the new-look packets drab cartons adorned with gruesome images of people with smoking-related diseases
Benson & Hedges Special Filter (king size) - 12.3% Player's No 6 Filter (small) - 5.8% Embassy Filter (medium) - 5.2% Silk Cut King Size (filter) - 4.9% Embassy Regal (filter, small) - 4.7% Embassy No 1 (filter, small) - 4.2% Rothmans King Size (filter) - 4.2% Player's No 6 Filter King Size - 4.0% John Player King Size (filter) - 4.0% Embassy Regal King Size (filter) - 2.7% Dunhill King Size (filter) - 2.0% Park Drive (mini, plain) - 2.5% Woodbine (small, plain) - 2.0% Source: How the brands ranked by Maxwell International Estimates, published July 1982 The 1980s saw the continuing decline of the 1970s' most popular cigarette, Player's No 6
