The plan called "Project Chaplin" was aimed at attracting the "cynical disdainer" segment of Generation X along with women who felt guilty about smoking and might buy unmarked cigarettes
This is evident throughout their respective oeuvres, in recent Del Water Gap songs like Coping on Unemployment, All We Ever Do Is Talk, and Doll House, and in Holly Humberstone tracks like Cocoon, Into Your Room, Paint My Bedroom Black, and Lauren. Cigarettes & Wine brings the best of both worlds together as Jaffe and Humberstone celebrate their union, lament their looming separation, and make the most of whatever time they have left together
That, say the academics, helped to increase Lambert & Butler's market share by 0.4% or some 60m during four months on sale
The Campaign for Tobacco-Free Kids has produced a revealing infographic that lays out exactly how cigarettes have changed in the last five decades