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To achieve this, manufacturers added ventilation holes in the filter, diluting the smoke with air

[165] [169] [170] Beginning in 2001, McCain used political capital gained from his presidential run, as well as improved legislative skills and relationships with other members, to become one of the Senate's most influential members

In one confidential company memo, an Imperial Tobacco public relations executive wrote "the objective should be to mobilize huge numbers of people into some form of action so as to deluge the government with individual and collective expressions of protest." Back in 1994, RBH even considered getting ahead of the law by using plain packaging as a marketing tool

Similarly, policy-related discussions significantly increased from 3.5% (n=14) pre-ban to 8.3% (n=33)