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There are around 1.1 billion smokers worldwide and about 80% of these live in low- and middle-income countries (LMICs), where more than two-thirds of smoking-related deaths occur [2]

In addition to encouraging transitions to reduced-risk products, public health organizations should also consider supporting additional financial incentives to reduce rates of combustible product use, such as subsidies for smoking-cessation programs or nicotine-replacement therapies, as well as financial incentives for switching to reduced-risk products

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Treatment options include biofeedback and stress management techniques