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Prior research has shown how the color green and descriptor green have been used to convey menthol flavoring following a ban on menthol flavoring in Canada 35 and how descriptors such as smooth and fine and colors such as white and gold have been used to connote a less harmful product following bans on misleading descriptors such as light, mild and low 36,37

91 : 675690 Acknowledgements This work was supported by a grant from the National Cancer Institute CA16056-26

Also in June, the FDA issued marketing denial orders to JUUL Labs, Inc., for all of its products sold in the US, which effectively bars their commercial sale

These have included social marketing and industry denormalisation campaigns, increasing the excise tax on tobacco products, greatly limiting marketing, providing subsidized nicotine replacement therapies, and introducing smoke free work and recreation areas [810]