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Worldwide, smoking is the leading cause of early and preventable death

Studies show that about 90 percent of smokers and nonsmokers believe that cigarettes described as light or that have certain colors on the packages are less harmful even though all commercial cigarettes are equally lethal, said David Hammond, a health behavior researcher at the University of Waterloo in Canada

Their tip construction allows for an easy draw and an even burn for a consistent smoking experience

Regulatory strategies that reduce tobacco use and enhance access to smoking cessation treatments have the potential to reduce the PAD burden