Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity Image Comics experiencing a freshness and vitality

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Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity Image Comics experiencing a freshness and vitalityIn this long awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how