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BRANDMAPS : The Competitive Marketing Strategy Game Condition:Like New When Peter Jennings and ABC

SKU: 88217176196

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Description

When Peter Jennings and ABC News wanted to do a story on John Beckett's company

" which describe exactly how rich people think and act differently than most poor and middle-class people

and heroic love

something odd

BRANDMAPS : The Competitive Marketing Strategy Game Condition:Like New When Peter Jennings and ABCBRANDMAPS is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision making and analysis process. Highlights product design, pricing, communications (advertising, promotion, and sales force), sales forecasting, cost structure, and operations management decisions (production ordering and capacity management). Stresses

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