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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value Financial Times Business Book of the Year Nominee for Longlist (2015) "--From source other than the

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"--From source other than the Libraryof CongressDraws on recent scientific discoveries to analyze canine character

Using examples from everything from William Shakespeare's Romeo and Juliet to Henrik Ibsen's A Doll's House

a billionth of a billionth the size of an atom

fear and hate

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value Financial Times Business Book of the Year Nominee for Longlist (2015) "--From source other than theU. S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees,

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