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The Physics of Brand : Understand the Forces Behind Brands That Matter book-new-arrivals-2025-09-21 and science converge

SKU: 48945280668

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Description

and science converge

where spies and boarded-up harems and sudden death are as much a part of life as delicious spices

filled with fascinating facts about the personalities who people the world of art

along with 64 pages of photographs and a DVD insert

The Physics of Brand : Understand the Forces Behind Brands That Matter book-new-arrivals-2025-09-21 and science convergeIf your organization wants to better understand customer experience and how it contributes to brand value, The Physics of Brand is the place to start. This book offers a practical framework that shows how brands interact with people in time and space to create value for people, brand owners, and society. The authors leave a smile in your mind as they weave neuroscience, micro and macroeconomics and systems thinking into a narrative equally rewarding

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